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Making a Promotion Plan

Writer's picture: Lauren Leach-SteffensLauren Leach-Steffens

Someone in a romance novel group on Facebook asked if I had a promotion plan for my new book. I hemmed and hawed, and pointed out that I had made advertisements for it. Marvelously, she gave me many websites for making a promotion plan, and I've perused the first site, Quick and Easy Guides, which has a course called 75 Ways to Promote Your Book. (This can be accessed for a nominal cost). I liked this course because not only did it have those 75 pointers, but it featured instructions on how to write a media kit, how to write a "cold letter" to bloggers, and how to write elevator pitches.


I have been working through these suggestions for my new book (due November 1) and I have a bit of a way to go. I need to find 5-10 suggestions on her 75 Ways page that are workable for me and write it into a plan. I also need to actually follow up on those, because planning is not enough.


Here is my media kit, if you're interested:



Here is a teaser for the plot:





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